Blog Number 2
Target Market
This
from an online Country Living Fair broacher it shows the exact breakdown of
their key visitors. It’s an extremely high percentage of females that attend.
The Country Living Fairs focuses around the magazine Country Living which has
been around since 1978. According to Mintel Over seven out of ten UK
adults currently read magazines. In general, readers of magazines overall are
somewhat more likely to be female than male, and are ABC1s than C2DEs. Six in
ten women read women’s magazines. 21% read woman’s general-interest magazines.
Target Market
So
I have had these written up for ages and I have finally got round to posting
these next three post’s.
So…
this is my second post and in this I am going to identify the target markets
for both of the chosen events. Before I even start researching I know that both
of the events have completely different target audiences this is because one is
a live music tour and the other is an annual fair.
A
target market is a group of customers that a business has chosen to aim its
marketing to. If a business has a well-defined target market this will
ultimately mean that they can market to their audience correctly and in an
efficient way.
Country
living fair
‘The
Country Living Magazine Fairs deliver a unique audience of affluent women who
love to shop’
The
County Living Spring Fair is an annual fair held each year its average visitors
are Art & Antique Professionals, Cultural Foundations, Craftsmen, Artisans,
promoters & General Public are the target audience
Drake
After
researching for a while trying to find target markets for Drake I didn’t come
up on anything so I decided to look into the target audience for his genre on
music. Drake is and R&B and Hip Hop singer so I researched into the types
of audience who are influenced by this style of music. R & B and Hip
Hop are the pop (i.e. popular music) of today. Like all pop music from the
1950's until now, it’s aimed to the age group of 16-25 year. It's aimed at
black and white audiences of both genders, unlike before because the corporates
want to maximise revenue so they need to appeal as large an audience as possible. According
to Mintel 15% of adults had gone to a pop festival in the last 12 months.
Looking
through forums to see who listens to Drake music more males or female, it come
to my surprise that it’s more females (16-30)that listen to his music. The way
he sings about his relationships and life is in a way females really relate.
From
my research I know that these two events have completely different target
markets. Though they differ in most ways they actually both target female just
of different age groups. For country living to market their audience they are
better to market in magazines and through websites popular with women of that
age. In Drake case going through social networks (Facebook, twitter) is a
better way to relate to his market, also what drake also did was before the
tickets come on sale his new album come on sale, meaning he has a lot of
coverage around that time.
References
No comments:
Post a Comment