Bonjour
So here its goes my first ever blog (scary) thankfully for me and possibly the readers my blog won’t be on my opinions this blog is merely going to be used to keep track of the marketing communications of two up and coming events in march 2012.
Seeing as I just about passed English in GCSE please don’t expect big fancy words!
Anyway to get to the point, the reason I’m going to be writing on this blog will be because i am looking at the marketing and promotion of two events. I will compare the two different events and how their techniques may differ to attract the different target audience.
Event 1.
My first event is the Country Living Spring Fair held between the 21 to the 25 March 2012 at the Business Design Centre, Islington in London.
‘The Country Living Spring Fair is the perfect place to stock up on new and inspiring ideas for your home and garden. Once again, The Business Design Centre in London’s Islington, will be host to over 400 independent designers, small producers and craftspeople from across the British Isles many of them exhibiting for the first time. Treat yourself to a whole new look from the unique jewellery and fashions collections, sample delicious regional fare in the Food Hall and discover furniture, fabrics and accessories to add country style to your home.’
Ticket are bought online
| Ticket Prices | Advance | Door |
| Adult | £12.50 | £16.00 |
| Country Living subscriber | £11.50 | £16.00 |
| Gala Evening | £12.50 | £14.00 |
| Gala & Sunday shop | £16.50 | £18.00 |
| OAP | n/a | £12.50 |
| Child 5 - 16 | £7.00 | £8.50 |
| Under 5's | Free | Free |
The reason I have chosen to follow this event is because I know a little bit about the magazine as my mum always buys it so I have a bit of a back ground on it, and I was interested as to how they promote the event to their target market who are home owners ages 35+.
Event 2
For my second event I am going to be following two of the dates from Drake’s UK tour these are Monday, 26 March 2012 and Tuesday the 27th March 2012 both at the 02 arena in London. On November 15, 2011 drake released his recent album ‘Take Care’ a month prior to when tickets went on sale. Prices for tickets started at around £37.50.
‘Drake has announced plans for a nine date arena tour of the UK next year.
Taking place in March and April 2012, the Canadian hip hop artist will kick off the run of shows at London O2 Arena on March 26, finishing up at Nottingham Capital FM Arena on April 25. Tickets go on sale Friday December 16 at 9am.'
My reason for choosing this event was because I wanted to compare two completely different types of events which are targeted to two different audiences, also I wanted to see if a big named artist needed the help of the venue to help promote or whether they promote themselves.
In my next blog I will look into the marketing techniques used by my events. I will also be look into their target groups and how the promote the events to them.
References
- http://www.getmemedia.com/ideas/advertising-opportunities-in-country-living-magazine/national-magazine-company-ltd.html
- http://www.countrylivingfair.com/spring/page.cfm/Link=1/t=m/goSection=1
- http://www.nme.com/news/drake/60958
- http://www.viagogo.co.uk/London/The-O2-arena-Tickets/_V-1364/Drake-Tickets
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