Sponsorship
‘Sponsorship is a mutually beneficial arrangement that consist
of the provision of resources of funds, goods and/or services…in return for a
set of rights that can be used in communications activity, for the achievements
of objectives for commercial gain.’
Masterman, Guy (2007) Sponsorship for a return on
investment, London: Elsevier
To sponsor something is to support an event,
activity, person, or organization financially or through the provision of
products or services. There are three types of sponsor.
- Cooperate
- Trust and foundation
- Individual
Being a sponsor gives you a competitive advantage it helps
awareness of your product, helps build the image of the product, and then helps
to develop and maintain the relationship between customer and product.
The country Living Fair has 3 sponsors.
Windsmoor is one of four unique brands owned by Jacques Vert
Plc.
With a strong British heritage that spans over 75 years,
Windsmoor has built its reputation on an exclusive foundation of craftsmanship
and timeless styling.
Ecover is a Belgium based company
manufacturing and internationally trading domestic ecological cleaning
products, of which it is the world's most well-known brand
Rituals were founded in 2000 and were the first brand in the
world to pioneer a combination of luxury Home and Body cosmetics.
As the events target market are women at the average age of
49 these three brands are very good they
cover three areas that woman do in in their everyday lives, fashion, beauty and
cleaning. The sponsors know by sponsoring these events they are targeting the
exact market that will purchase from them
A Little Video Of one of the adverts of a Ecover
Drake
After looking all over the web seeing if I could find a
sponsor for his world tour, I found out that he has no sponsorship for an
artist to have a sponsor they had to be an extremely large name and because
drake only target one genre of music he is not well known enough to be sponsored.
The venues that he will play at will most likely be sponsored.
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