Blog Post 4 Website Comparison Part 2. Wow that was
a mouthful anyways….
I am moving swiftly on and now going to do exactly what I did
before but instead of typing the ‘Country Living Spring Fair’ into the search
engines I will type in ‘Drake Tour 2012’ and will then compare my results.
So as like before I will start off with the most popular
search engine Google, after searching ‘Drake tour 2012’ I got a huge 55,900,000
results in just 0.13 seconds a huge number of results. I then went onto look at the top three results,
all three websites being a site that you can purchase tickets on. I was surprised not to see his official website
not on the first page; it wasn't even on the second page yet on the third page
half way down! This is odd as the official website is a key marketing point and
information point for customers, I will be researching later on why it was so
far down.
Though his website is not on the first page big companies in
the music business have links on the first page, including MTV and Capital FM these
companies can have a serious effect on the event as if they post a bad article it
can mean that you’re in danger of not selling tickets.
Now for Bing
Interesting Bing has come out lower this time with only
17,000,000 considerably less than Google.
The first link is a sponsorship link which is to a Viagogo this means
that they pay Bing to let them have to top spot. They don’t need it as they
have 4 links on the first page and then they also pay for the bottom sponsorship
space. The first Link under sponsorship is actually to Bings own Events page
where you can go onto it find when and where the event is pick a date and it
will find tickets for you. I think this is a very handy page. So I have just added to the statistics but I attempted
to search how many pages down it would be until I clicked on Drake’s official website…
well I got to 11 my eyes were going square and still no sign of his site.
Lastly Yahoo (like before I’m posting this because it makes
me laugh (http://www.youtube.com/watch?v=SIPmS4Pb0ww&feature=related) so
yahoo gave me 16,900,000 results. As you can see yahoo has 4 sponsored results
at the top, two of which are official ticket companies but two could be riskier
and could be fake. Viagogo has top spot again and Get me in, which is Ticketmaster
sister site has second spot. Viagogo is also seen on the first page three
times.
Again I thought I would look for the official Website but no
luck.
This got me a little confused as to whether I should look
into Drake Official Website into more detail this is because from researching about
his tour his website doesn’t seem to have much to do with this and has no link.
I come to the decision that I would look into his official website
if a customer wanted to know any information then they would most likely go
onto the website first.
Like before I have done a screen shot to show you what I’m
looking at.
So when you first enter the sight it’s very sleek and clean
there is no fancy video links just a picture of him and an article/review about
his recent album ‘Take Care’. This doesn’t
help his ticket sales as this is more promoting his Album. We then go onto the
see the next thing which is a list of link on the far left and also on the
bottom right corner. These links are the same and in the same order. Drake’s tour
dates link is the third top and once clicked on this takes you to the dates and
links to where you can purchase them. This
will increase ticket sales as it’s easily seen and read and has easy access to
the necessary websites needed to buy tickets. You then go on to the next links
which are then the social media side of it and these link to his MySpace, YouTube
channel, and twitter account. This is very important because this is how fans
can see what the start is up to at all times.
COMPARING
So now I’m going to compare the two websites, I will carry
on in the same order as what I have done in the blog so I will first compare my
search engine results. When I searched The Country Living Fair it had a lot of
results and on all three search engines the top 4 had at least 2 links to the official
website, unlike when I search Drake Tour 2012 which even though it also had a
lot of results, his official website didn't come up until the third page on Google
and I couldn't even find it on Bing or yahoo. Judging by this analysis it’s far easier to
find information on The Country living show rather than Drakes tour which had
many results leading to phoney websites. After comparing the three different
search engines I think now that Bing is a better option for searching, it come
out on top with the number of results and its I think the top results were the
most relevant. Now for the two website, they are both very different the
country living is colourful with lots of pictures whereas Drakes is very sleek
and clean. They both have links around the home page the country living has
them all around the front page whereas drake has them just in a column but either
way they were both easy to view and use. The links used on the websites were
different on Drakes he has more links to social networking sites whereas
country living has links to the ticket office and all the other various thing
that will be at the fair. You can only register on the country living spring
fair website and not on Drakes page I think this is because most news and
important information is told via social networking. Both websites are different but both easy to
use and you can find your way around them quickly. I personally like the drake
one better as I like to be in the know and like keeping up with and event via Facebook
and twitter but if I was a customer going to Country Living Fair then I would
have no problem using the website. In terms of what is really better out of the
two I would say the Country Living fair its comes out on top when searched
online so it’s always the number once source of information, unlike drake which
is near on impossible to find.
References
